Case Studies


Pestmall - Google Penguin Recovery Case Study

"When j-seo received the Pestmall project, the website had already been hit by two penalties consecutively."

The Client:

Pestmall is an online pesticide company that showcases innovative products to treat all kinds of pests and bugs. Founded in 2005, the company has grown to become a leading brand name in the pesticide industry.

Ranging from ants, bugs, animal control and lawn care, Pestmall’s products include dedicated products to address specific pest concerns. It offers online shopping of products and doorstep delivery all across the US.

The company has been verified by the International Pest Management Association and has been awarded the “Circle of Excellence” by Bizrate.

The Target Market:

Pestmall targets the US market.

The Requirement:

Pestmall’s requirements from this project were:

  • Removal of the Google Penguin Manual Penalty
  • Restoration of lost rankings (this case study will be covering penalty removal only)


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