ORM Services

Online Reputation Management (ORM)

Online Reputation Management or ORM, as the name suggests, is the process of managing the perceptions prevalent about a corporate entity or even an individual on the Internet, on web based networking sites and social media, and on Search Engine Result Pages (SERPs). Another term used for it is Corporate Reputation Management. The Reputation Management Services could also be referred to as Brand Reputation Management Services if the entity whose reputation being managed is a brand rather than a corporate.

How are Reputation Management services different from SEO services?

Online Reputation Management is related to SEO or Search Engine Optimization, and it uses many of the same techniques. However, ORM has different goals from SEO. Online Reputation Management primarily aims to promote positive or neutral content about an entity – individual, brand or company - rather than just generate more traffic with relation to certain keywords. The main objective is to push negative results down in SERPs, so they are seen by fewer people when searching for that entity.

Reputation Management Services - What is the process?

The process we follow for online reputation management services is simple and includes the following:

  1. Promotion of existing positive content
  2. New content and social media profile creation
  3. Active involvement in the social web sphere (through forums, blogs, social networking)
  4. Responding to negative reviews on different online media.

j-seo's ORM Strategy

  • Reputation Monitoring: Under our brand management services we provide, we will first of all monitor existing web material about your company’s brand and your products. Our online reputation monitoring software helps keep an eye on both professional journalism and user-created content such as blogs and blog comments.
  • Respond: We will help you proactively respond to negative perceptions and reviews and at the same time, create and promote positive content on various web platforms relevant to your brand and company.
  • Increase accessibility: We will also help you devise ways to become more accessible and customer friendly, in terms of the online interfaces you use for interacting with, and providing information to, web users.

Why you need Corporate Reputation Management services for your business?

The importance of reputation management services should not be underestimated, as user generated content about products and companies has become very influential today with burgeoning of consumer complaint forums online. These have become important enough to impact search engine results and sway your potential custom into going with your competitor instead. As such, j-seo’s brand management services are the best option for corporate reputation monitoring, protection and management.

For more details, check out the Online Reputation Management Packages we offer.